( This Post deals with U.S. Law. Readers in other Countries should research similar legal guidelines within their own Criminal or Civil Codes of Law.)
Here is a tip that everyone should know, especially if their looking to start a new Diet and/or Exercise regimen.
How many times have you opened a Magazine, or turned on the T.V., and were greeted by ADs that said things like;
- "The Ancient Weight loss secret."
- "The Super Fruit that melts fat away."
- "Drink the pounds away."
- "The Diet THEY don't want you to know about."
"The secret of staying slim, used by HOLLYWOOD STARS, NOW AVAILABLE TO YOU."
Sound familiar? How lucky we are to live in an era where Fitness and Weight loss are just a phone call away or, just a trip to the Super Market.
However, have you ever looked closely at the bottom of the page or screen, and read the following:
The statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Just a simple disclaimer right? Wrong. This is required to be placed in every single advertisement, by the Food and Drug Administration, for every product that CANNOT SUPPORT ANY OF THE CLAIMS OR STATEMENTS CONTAINED IN THE BODY OF THE ADVERTISEMENT. THIS ALSO INCLUDES ANY ANECDOTAL TESTIMONY PROVIDED BY THOSE WHO "TESTED" THE PRODUCT.
To put it more bluntly, there is no reason to believe these products can do anything at all. The secret of these products success, in sales, is to quickly get them before the public, with a slick marketing campaign that promises nothing of actual value, but encourages the consumer to act quickly.
Haven't you wondered why these "BREAKTHROUGH" PRODUCTS disappear after a number months. It is simply that "WORD OF MOUTH" has spread, and the average consumer realizes that they do nothing of real value. Often, they are gone for good, other times they are repackaged as "NEW AND IMPROVED" or "MAXIMUM STRENGTH." Doesn't this imply that this "ADVANCED FORMULA", is the real deal, and previously the buyer had purchased and used an inferior product?
However, there are even more "SALES STRATEGIES", that play on the gullibility
of a society desperate for the "EASY WAY OUT."
LOOK FOR PT 4.