Sunday, October 2, 2016

ETHICS AND MORALITY. JUST ANOTHER EXCUSE. PT 2.


Business, People, Group, Businessman

Remember, you have no way of knowing how many Individuals were
Interviewed to get the few Sound Bites Broadcast over the Air.  There 
could be Dozens of Reasonable and Thoughtful Comments Discarded,
to get the Irrational Ramblings of a Few that will create Dissension and 
Controversy.

FOCUS GROUPS are another Form of Interviewing that Attempts to
get a REASONABLE MEASUREMENT OF THE ATTITUDES AND 
OPINIONS OF A SPECIFIC SECTION OF THE POPULACE OR 
ELECTORATE.  However, These are also Unreliable, Especially if; 

-  The DEMOGRAPHICS RELY ON THE INFORMATION PROVIDED
BY PERSPECTIVE PARTICIPANTS, WITH LITTLE OR NO ADDITIONAL 
DATA TO SUPPORT IT.

-  The PROBLEM OF PRODUCER\INTERVIEWER BIAS, WHERE 
SELECTION OF PARTICIPANTS IS LEFT TO THE DISCRETION OF
ONE OR TWO MEDIA MEMBERS.

-  THE INTERVIEWER ALLOWING ONE OR MORE PERSON(S)
TO CONTROL THE GROUP DYNAMICS.  THIS IS DONE WHEN
THE PERSONALITY OF CERTAIN MEMBERS INTIMIDATES 
OTHERS.

-  THE CONTENT OF INITIAL QUESTIONS ARE WORDED TO 
STEER OR INFLUENCE ANSWERS IN A PARTICULAR DIRECTION.

-  EDITORIAL CONTROL OF AIRED CONTENT IS LEFT TO THE 
JUDGMENT OF THOSE WHO MAY HAVE INCENTIVES TO CONTROL
WHAT THE PUBLIC SEES.

Never take at FACE VALUE WHAT YOU SEE OR HEAR ON A BROADCAST 
BY ANY MEDIA OUTLET.  MANY TIMES THEY ARE NOT THE 
IMPARTIAL OBSERVERS YOU THINK THEY ARE.

Date- 8/21/2015.