Perhaps the two most misleading and least understood campaign tactics, used by candidates to win an election, are numbers reported through surveys, and conclusions drawn from statistical analysis of previous outcomes regarding certain subjects.
Both of these are easy to manipulate
as the following examples indicate;
WORD THE SURVEY QUESTION IN SUCH A WAY TO ENCOURAGE A CERTAIN RESPONSE;
Example- "Given the poor state of the economy, do you think Incumbent Candidate X can be trusted to fix the problem?"
See the real problems(s)?
#1- The question does not in any way show justification for concluding that the economy is in "Poor" condition.
2) That there is a question of the "Trust Worthiness" of Candidate X, yet there is no evidence given that there has been dishonesty in the past.
It is clear, that in cases such as this, that the wording of the question presumes a negative view of Candidate X. Even answering the question could be construed as agreeing with its assertions. LOOK FOR PT 2.