The problem with these ads, and the claims made by the "Interviewed Consumers", is the degree of Truth or Accuracy they contain.
Consider the following:
- They are ANECDOTAL STORIES. As I have said before, these are perhaps the worst way for measuring the effectiveness of just about anything. Without Proper Controls, and a Strict Methodology, any Testimony like this is Basically Worthless.
- Even if there are "Before" and "After" pictures of the Individual, you have no way of knowing what other "Procedures", "Techniques", or "Products" were introduced to affect the "Outcome", or what we see in pictures and on the screen.
- The Complete Medical and Physical Background is unknown.
1) Were these former Competitive Athletes?
2) What Natural Physical Traits did the Individual have,
that made the Transformation Easier or Faster?
3) Did they have access to "Coaches", who knew how
to overcome Genetics, or Lifestyle Choices that were made
in the past.
All these things, and more, can influence the "Finished Product."
However, at least in the above cases, there is an attempt to adjust the Sales Pitch, as it relates to "Before" or "After" Users.
That is not always the case. Unfortunately, you often get a "Mix and Match" group
of Individuals, who are not differentiated on Page or Screen.
This is where the FITNESS MODEL, AND THE INDUSTRY, PROVIDES THE GREATEST BANG FOR THE BUCK.
What do I mean? It is an example of Deceiving Someone, without making any Claims or Promises. It is an IMPLIED DECEPTION.
LOOK FOR PT 8.